In the digitization world, voice search is the next biggest thing and it is what the future holds. Undoubtedly, voice search is a pioneering invention and it has reinterpreted the way of people performing searches via keyboard.
Why should businesses focus on voice search optimization?
Today, we are experiencing a revolution in voice search with over 1 billion voice searches happening each month. People tend to use voice search devices more often to make purchases, find products or information etc and hence marketers need to thoughtfully incorporate a voice search strategy into their website. In the current business scenario, if your website is not optimized for voice search you are likely to lose revenue and miss business leads.
Make Conversational Content
Websites optimizing for voice search need to understand the intent of the searchers and tune their content conversational. With voice search becoming so popular, it is important to analyse and restructure the website content to make it more voice-search friendly.
Use Long-Tail Keywords
Long-tail keywords act as actionable keywords and they are more specific to target. Long-tail keywords along with filler words should beadded to the website’s schema markup to help websites be the results that users hear when making a voice search and to perform best in voice search rankings.
Boost Website Loading Speed
Voice searchers need quick results when compared to traditional searches. If you have a website that loads slowly, it is likely that your content doesn’t show up for verbal queries. Hence, ensure that your site loads quickly and if not, you could find ways to improve your site load time and tune accordingly by using a variety of tools available on the web.
Optimize for Local Search by Tuning “Google Business” Page
Majority of the voice search includes the search queries ending with “near me”. People wanted to know where the nearest parlor or gym are, and the main factor that determines whether your business rank for those searches is the Google My Business listing. Optimize your “Google Business” page to target local keywords by adding location-specific phrases and get noticed by your target audience.
Have a Mobile- Friendly Website
Mobile search is what the future holds and most of the mobile includes voice search programs to direct searchers to the website that fits their query. Hence, it is important to ensure that your website is mobile friendly and responsive to adapt to voice queries to whatever device someone uses.
Voice Search Optimization – An important aspect to boost business revenue
Today, voice search is everywhere and is likely to evolve more in the future as it has eased the way for people to perform a search and get quick results. It’s high time for businesses to focus on optimizing their website for voice searches. Voice search optimization will help your website to get more organic traffic through voice search and in turn drive more leads and revenue for your business.
