For as much as we, as social media marketers, know the deep potential of social media to engage and boost audiences, this platform often takes a narrow view of what social media actually brings out .
Just look at the large platforms—Facebook, Twitter, Instagram, LinkedIn, and Pinterest—and view those depots as the only options for social media marketing. Yes, a large amount of social media activities happens there, but the internet is a big place full of highly social media communities that might be admissible to the customers you’re trying to deliver.
Reddit marketing is one of the biggest and most under-rated social media marketing platforms. As of this blog, Reddit is ranked the #6 most visited website in the United States and #17 ranked globally, with an average daily active user time of 11:29 compared to Facebook’s 9:34, according to Alexa.com. While it may not break Facebook in daily traffic, it’s currently ahead of both Twitter and LinkedIn.
How to Engage and Market on Reddit
Redditors are boldly protective of the communities they’ve built and despise individuals or brands that attempt to hijack a subreddit for personal gain. Marketers who get it wrong approach Reddit like posting to Craigslist, and give little thought to the values and priorities,options of the audience they’re engaging.
In this world, this would be the equivalent of walking into a Magic: The people in Reddit communities have come together for specific reasons—hobbies, social causes, or just plain fun and stalking—and you have to absolutely respect that if you want to find success on this social media platform.
If you are plan to market on Reddit, you should follow the following best practices:
- Be an active member first. Some people trust a brand-new user account with no posts save for the ones made to promote products, brands or services. Be a genuine participant before you start marketing and bury yourself in how things work, from comment threads to inside jokes.
- Give more than you take. Most Reddit communities ask that you commit 80% of the time and only self-promote 20% of the time. Depending on your content and your target audience, that ratio can grow up or down.
- Post original content and engage in a correct way. You won’t find marketing success on Reddit if you reuse your daily Facebook post and deposit it into a subreddit. If you can become a valuable, contributing member of this community, however, you can get a new stream of fans and audience for your brand.
- Don’t even think about using shills. Fake accounts, confidential paid sponsors, employee updating requirements—Redditors have seen it all, and it makes them very bad when marketers try to drag one over on them.
- How to create a successful Reddit for your digital marketing presence for your brand to start marketing your business on Reddit, it’s helpful to follow these points.
- Create an Account
First, you’ll need to register for a new Reddit account. Consider taking a username that contains a brand keyword as well as a personal name. If you can add a real person to your marketing activity, everything will feel more accurate.
- Create a TrackReddit Account to Receive Alerts
TrackReddit (with free and premium features) can send you notification when your chosen keywords or phrases are used on Reddit. This grants you to quickly jump in when users mention your brand and also to engage in conversations around the correct topics or product types that are important to your business.
- The challenge of marketing on Reddit
At a peek, Reddit might seem like the best place for marketers and brands to engage with their customers. And sure, it can be.But just like any social network, you can’t just deposit a bundle of links on people and expect suction.This is especially true on Reddit, a platform that blooms on a sense of community. Users don’t take too kindly to people trying to sell to them without contributing to the community themselves.
Also, users on Reddit can see through hidden attempts at promotion and are often very hostile toward them. That’s why many subreddits have accurate rules that restrict advertising.
Ready to start marketing on Reddit?
Marketing on Reddit is definitely a little complicated .Even so, the platform is totally worth exploring for brands who want to understand industry trends and what their customers are expecting.
And as you deliberate your Reddit business plan, make sure to check out other social media toolkits for additional ways to build up your brand’s social marketing.
