It’s no secret that SEO article writing can make a huge difference in your website’s performance. But SEO article writing is not just about stuffing keywords into your content. It’s about creating engaging, informative, and relevant content that attracts and retains your audience.

According to a study by HubSpot, companies that blog have 55% more website visitors than those that don’t. SEO article writing can help you rank higher on search engines, drive more organic traffic, increase conversions, and build trust and authority in your niche.

But how do you write SEO articles that boost your website’s performance?

In this blog, we will share with you some of the best practices of SEO article writing and how they can boost your website’s performance. You will learn how to write SEO articles that are:

• Keyword-focused
• User-friendly
• Structured
• Optimized
• Engaging

Keyword-focused

One of the most important aspects of SEO article writing is choosing the right keywords for your content. Keywords are the words or phrases that your target audience uses to search for information on the internet. By using keywords that match their search intent, you can increase the chances of your content being found and clicked on by them.

To write keyword-focused SEO articles, you need to:

• Run keyword research to find out what keywords your audience is searching for and how competitive they are.
• Instead of short-tail keywords that are broad and highly competitive, use long-tail keywords that are more specific and less saturated.
• Use keyword tools like Google Keyword Planner or SEMrush to find out the search volume, difficulty, and relevance of your keywords.
• Use keywords naturally and strategically in your content, such as in the title, headings, subheadings, introduction, conclusion, and body paragraphs.
• Do not use too many keywords or repeat them excessively, as this can lower your ranking and readability.

User-friendly

The user-friendly content is easy to read, understand, and navigate by your audience. It also provides value and answers their questions or problems. By creating user-friendly content, you can improve your user experience (UX), which is a crucial factor for your website’s performance.

To write user-friendly SEO articles, you need to:

• Match your audience’s knowledge and interest with a tone that is brief, simple, and casual.
• Make your sentences and paragraphs easy to scan and digest, and write them in a simple and short way.
• Use bullet points, lists, tables, charts, or images to break up large blocks of text and present information in a visual way.
• Use headings, subheadings, and transitions to organize your content and guide your reader through it.
• Use white space, fonts, colors, and contrast to make your content appealing and readable.

Structured

A third essential aspect of SEO article writing is structuring your content properly. Structured content follows a logical order and hierarchy that helps your reader follow your argument and understand your message. It also helps search engines crawl and index your content better and display it in rich snippets or featured snippets.

To write structured SEO articles, you need to:

• Use an outline to plan your content before you start writing.
• Use a clear introduction that hooks the reader, explains the topic, introduces your company or service, and previews the main points.
• Use a clear conclusion that summarizes the main points, restates the benefits of SEO article writing for your website’s performance, and provides a call-to-action (CTA) for hiring your service or reading more blogs from you.
• Use headings (H1-H6) to divide your content into sections and sub-sections that reflect the importance of each point.
• Use internal links to connect different parts of your content or other relevant pages on your website.

Optimized

A fourth vital aspect of SEO article writing is optimizing your content for search engines. Optimized content follows the best practices and guidelines of search engine optimization (SEO) that help your content rank higher and get more visibility on search results.

To write optimized SEO articles, you need to:

• Use meta tags, such as title tag, meta description, and URL, to describe your content and include your main keyword and a CTA.
• Describe your images with alt text and add your keywords to it.
• Use schema markup to add structured data to your content and help search engines understand it better and display it in rich results.
• Use social media buttons to encourage your readers to share your content on their platforms and increase your reach and traffic.
• Use analytics tools like Google Analytics or Bing Webmaster Tools to track and measure your content’s performance and identify areas for improvement.

Engaging

Engaging content is content that captures and holds the attention of your audience, stimulates their interest and curiosity, and motivates them to take action. By creating engaging content, you can increase your dwell time, bounce rate, click-through rate, conversions, and loyalty.

To write engaging SEO articles, you need to:

• Use storytelling techniques to connect with your audience on an emotional level and make your content memorable and relatable.
• Use questions, quizzes, polls, surveys, or feedback forms to interact with your audience and get their opinions or input.
• Use testimonials, case studies, reviews, or ratings to showcase your success stories and build trust and credibility in your service.
• Use incentives, offers, discounts, or freebies to reward your audience for taking action or subscribing to your service or newsletter.
• Use humor, wit, sarcasm, or irony to add some personality and fun to your content and make it stand out from the crowd.

Conclusion

As you can see, SEO article writing is a powerful way to boost your website’s performance. You can hire our professional content writing service in Dubai to help you with your SEO article writing needs. We have a team of experienced and skilled content writers who can create high-quality SEO articles for you. We also offer technical content writing, blog writing, web copywriting, and more. 

Hire us for your content writing needs and see your website ranking reach the moon.