Most of the business world is now moving away from traditional marketing means such as TV commercials or billboards for marketing their services. This huge shift is the result of most people using social media instead of the old channels to get the latest information.
Businesses in Dubai and all over the world are now focusing more on creating a strong online presence on search engines as well as social media. This is a more affordable marketing approach that promises much higher ROI.
A key aspect of this approach is content marketing which aims to give your business more visibility online by making your website stand out and appear on top.
This is the job for experienced content writers who know the latest writing trends and have a full grip on the best search engine optimization (SEO) practices. But how much does a content writer in Dubai cost? This is the question this blog tries to answer so keep on reading till the end.
Types of Content Writing Services in Dubai
As a business in Dubai you can get content writing services in any one of the following ways
- In-House Content Writing Teams
Hiring content writers for your office is a great option if you have the budget for it. Businesses who need to write a lot of content can benefit a lot from teams that work inhouse. When hiring an in-house team you need to consider the following factors when estimating the costs.
- Cost of hiring
- Onboarding
- Benefits
- Equipment
- Cost of content strategy, creation, reporting, etc.
Having an in-house team makes the process of content creation quicker and more efficient as it ensures seamless communication as well as better collaboration.
- Freelance Content Writers
This is another great option as it allows you to save money on hiring costs/onboarding/benefits while guaranteeing you get the best content at the same time.
Freelance writers either charge you per word or hourly basis. Some writers also charge you per project. On average the cost of freelancers can vary between AED 20 to AED 2000 based on their experience as well as the type of project.
- Content Writing Agencies
You can also outsource your content writing to professional content writing agencies. These agencies are responsible for creating an overall content marketing strategy for your business just like in-house teams. However these agencies work in their own spaces and use their own resources.
The costs in this case depend on the number of blogs or webpages you want written in a month as well as the content type or complexity.
Factors that Affect the Content Writing Prices in Dubai
Here are a few factors that determine the cost of content writer services in Dubai
- Experience
More experienced content writers give you content that is both relevant as well as SEO friendly and that is why they tend to cost more. Beginner writers with an experience of 1 year or less cost about AED 70 per hour.
Writers with 4 to 9 years of experience can make between AED 90 and AED 100 per year. It is always a good idea to hire experienced writers as they can guarantee much higher ROI in the long run.
- Type of Content
Another factor that has a bearing on the content writing cost is the type of deliverable you are looking for. Skilled writers can give you quality content in the following types.
- Blog posts
- Website copy
- Landing page copy
- Ebooks and white papers
- Product copy
- Email sequence copy
- Lead magnet
- Social media content
Some of these tasks are more time consuming as well as structurally complex which leads to higher content writing costs.
- Complexity of the Task
Every Content writer in Dubai charges you based on the complexity of the work. The content that involves more research as well as interlinking tends to cost more.
Similarly, if you demand content that has catchy visual elements as well as quotes from experts also requires more effort which leads to more complexity and hence higher costs.
- Turnaround Time
The deadline for the content is another deciding factor when it comes to the cost. Content that needs to be delivered between 24-48 hours can cost you about 25 to 50% premium over the average standard rate.
One way to avoid these high charges is to create long-term content writing plans. This can give the writers more time to create quality content. Apart from that it can also eliminate rush fees which saves you money.
- Location
The cost of the content writing may also vary based on the Emirate the writer belongs to. Writers in economic hubs like Abu Dhabi or Dubai or the ones in free zones of the UAE tend to charge more compared to other Emirates.
Final Thoughts
Content writers are in huge demand in the UAE especially in Dubai. The country’s booming economy and dynamic business landscape is always in search of skilled writers who can help these entities increase their online visibility as well as profits.
Businesses can either hire freelance writers or they can go for in-house teams. They can also contact content writing agencies to get the best services. The exact price of these writers may vary as per the experience of the writer along with project complexity.
It is always a good idea to compare the top content writing services in Dubai in terms of costs & content quality before hiring. This can ensure you get a service that guarantees the highest quality of work for you without having to pay extra.
