Just look at the large platforms—Facebook, Twitter, Instagram, LinkedIn, and Pinterest—and view those depots as the only options for social media marketing. Yes, a large amount of social media activities happens there, but the internet is a big place full of highly social media communities that might be admissible to the customers you’re trying to deliver.

Reddit marketing is one of the biggest and most under-rated social media marketing platforms. As of this blog, Reddit is ranked the #6 most visited website in the United States and #17 ranked globally, with an average daily active user time of 11:29 compared to Facebook’s 9:34, according to Alexa.com. While it may not break Facebook in daily traffic, it’s currently ahead of both Twitter and LinkedIn.

How to Engage and Market on Reddit

Redditors are boldly protective of the communities they’ve built and despise individuals or brands that attempt to hijack a subreddit for personal gain. Marketers who get it wrong approach Reddit like posting to Craigslist, and give little thought to the values and priorities,options of the audience they’re engaging.

In this  world, this would be the equivalent of walking into a Magic: The people in Reddit communities have come together for specific reasons—hobbies, social causes, or just plain fun and stalking—and you have to absolutely respect that if you want to find success on this social media platform.

If you are plan to market on Reddit, you should follow the following best practices:

1. Be an active member first. Some people trust a brand-new user account with no posts save for the ones made to promote products, brands or services. Be a genuine participant before you start marketing and bury yourself in how things work, from comment threads to inside jokes.

2. Give more than you take. Most Reddit communities ask that you commit 80% of the time and only self-promote 20% of the time. Depending on your content and your target audience, that ratio can grow up or down.
3. Post original content and engage in a correct way. You won’t find marketing success on Reddit if you reuse your daily Facebook post and deposit it into a subreddit. If you can become a valuable, contributing member of this community, however, you can get a new stream of fans and audience for your brand.

4. Don’t even think about using shills. Fake accounts, confidential paid sponsors, employee updating requirements—Redditors have seen it all, and it makes them very bad when marketers try to drag one over on them.

• How to create a successful Reddit for your digital marketing  presence for your brand to start marketing your business on Reddit, it’s helpful to follow these points.

1. Create an Account

First, you’ll need to register for a new Reddit account. Consider taking a username that contains a brand keyword as well as a personal name. If you can add a real person to your marketing activity, everything will feel more accurate.

2. Create a TrackReddit Account to Receive Alerts

TrackReddit (with free and premium features) can send you notification  when your chosen keywords or phrases are used on Reddit. This grants you to quickly jump in when users mention your brand and also to engage in conversations around the correct topics or product types that are important to your business.

3. The challenge of marketing on Reddit

At a peek, Reddit might seem like the best place for marketers and brands to engage with their customers. And sure, it can be.But just like any social network, you can’t just deposit a bundle of links on people and expect suction.This is especially true on Reddit, a platform that blooms on a sense of community. Users don’t take too kindly to people trying to sell to them without contributing to the community themselves.

Also, users on Reddit can see through hidden attempts at promotion and are often very hostile toward them. That’s why many subreddits have accurate  rules that restrict advertising.

Ready to start marketing on Reddit?

Marketing on Reddit is definitely a little complicated .Even so, the platform is totally worth exploring for brands who want to understand industry trends and what their customers are expecting.

And as you deliberate your Reddit business plan, make sure to check out other social media toolkits for additional ways to build up your brand’s social marketing.

The post Why Marketers Consider Reddit?? appeared first on The Content Writer.

1. A frequent story teller 

Once you start with Snapchat marketing, you should be active in it, and start creating your stories in Snapchat frequently, and it will automatically remove after 24 Hours. This will help to feel your brand / business is very fresh in the market. 

2. Increase your social media presence

Snapchat has over 100 millions of  daily active users and the most used age category is 16-14. This younger  part of your target audience, increasing your social media presence using Snapchat for business will help you reach them out. 

3. Interact with other Snapchat users

Snapchat gives you a large variety of ways to communicate with other users, specifically  that they are all private. These kind of communication are as follows: 

• Adding Users: To add a user to your contact list, you can search for it by name or point your camera on its QR code. You can also connect to your phone contact so that everyone with Snapchat is added to your community. 
• Sending Snaps: You can share photos and videos with other users (this is the major activity of Snapchat). Keep in mind that if you take a screenshot of a photo or video, the owner of that media content will be notified. 

5. Create Geofilters 

One of the main advantages of Snapchat is that it allows you to create Geofilters to boost your business in a visual way in the different locations that users can analyze through the app. Geofilters are cover images or logos that broadcast where a user is located at any given time. 

So, we suggest creating the Geofilter of your business, so that the logo of your brand comes out in the place you want when users visit different locations in virtual mode.

6. Advertise on Snapchat

Our snapchat team says, there are 3 ways to advertise in Snapchat: 

The “Snap Ads”, the approved Geofilters and the Sponsored Filters. Snap Ads are vertical videos in full screen, and with a maximum duration of 10 seconds. In them you can add calls to  action to invite the users to see your proposals and things. Snap Ads can add an audio track that plays automatically. For its part, Sponsored Geofilters grant users to send Snaps from specific locations, while activating you to distinguish your business with a special logo or image within the App Map. Finally, the Sponsored Filters are technologically more difficult, while their hazard and interactivity are very effective in terms of advertising. It’s about making an Augmented Reality mask for users to play with and create their own Snaps.

7. Partner with influencers 

Partner with Influencers in Popular We have already known about the advantages of Influencer Marketing, and how addressing a Micro Influencer can give your local business the promotion it needs. We suggest you to use the fame and reach of an Influencer to promote your business on Snapchat.To get the most reach of this technique, you must identify or select an influencer that goes with your brand style, and gave a profit (e.g. free merchandise or something like that) in exchange for you periodically create Snaps that boost your products,business or the values of your brand. This will boost your popularity and attract new followers into your account. We can conclude that if your business is focused on a young audience, it is highly recommended to take Snapchat to reach that sector of the audience. This will not only deliver to promote your business and reach your target, but will give a fresh and popularity to your brand. 

Conclusion

Snapchat is developing in popularity. If your business doesn’t have any Snapchat account, you need to create one account at the earliest. But once your account is active, you need to get followers and keep them committed. Overall, you want to make sure your Snapchat marketing strategy makes your business better and faster. In addition to making brand awareness, you want to boost sales as well. Whether Snapchat is new for you or you’re looking for a fresh insight to spice up your existing Snapchat marketing campaign, the tips above are a great place to start. 

The post  7 best ways to use SNAPCHAT in your business appeared first on The Content Writer.

Do you think that hiring a digital marketing agency alone is enough to take your business to new heights? Definitely, no. You should do certain groundwork about your business objectives and the digital marketing services you require to help you achieve higher results within the shortest time.

In this article, we have briefed certain things you should know before hiring a digital marketing agency. 

Find Out Why Do You Need Digital Marketing?

Understanding the digital marketing needs for your business is of prime importance. If you are already into digital marketing, make a note of current digital marketing strategies that work, what doesn’t work, identify the challenges and business requirements that need extra effort.

What Outcomes Do You Expect From The Digital Marketing Services?

Prepare a roadmap about your business model, outline your business goals and requirements to determine the type of digital marketing services you require. Also, have a clear vision of the business outcomes you expect from the digital marketing services you are going to avail.

Identify Your Target Audience

Digital marketing agencies devise strategies to promote your business online and take measures to increase your website traffic, but it’s of no use if you don’t target the right audience. So, before hiring a digital marketing agency you need to identify who your customers are, where they reside and how to target your audience with a minimum spend.

Understand Your Competitors 

In the digital world, competition in business is fierce. Not only your products or services compete with other businesses, but your competition is also measured in terms of website traffic, ranking, leads, online advertising etc. Even though digital marketing agencies conduct competitor analysis, you should also figure out who your competitors are, what your competitors are doing online and suggest measures to overcome their online business strategies.

How Should You Choose Your Digital Marketing Agency?

It is always better to find a digital marketing agency that has expertise in your business domain. These agencies offer a wide range of services, however, if your business requires specific conversion goals and outcomes, you should consider a digital marketing agency with proven success in achieving the kind of outcomes your business requires.

What Services Should You Choose?

As said earlier, the digital marketing agencies offer multiple services, you should determine which services are right for your business to attain the conversion goals lingering on your thoughts.

How Is Digital Marketing Outcomes Measured?

Before hiring a digital marketing agency, you should be aware of how the agency handles communication and presents the marketing outcomes. A good digital marketing agency showcases results through weekly or monthly reporting and meetings. They should be able to present the results in such a way that they are aligned with business goals.

Have a Clear Vision On the Project Schedule

Conduct a meeting with the digital marketing agency to get a clear view of the strategies planned, deliverables, timeline, and allocation of resources. With this information, you can conclude that the digital marketing agency you have chosen is right for your business.

It’s Up To You

Last, but not least, pricing models vary for each digital marketing agency. So before hiring a digital marketing agency, you should be fully aware of your budget.

The right digital marketing agency can help reach your business to new heights.

Therefore, you need to consider these points before hiring a digital marketing agency. Hiring the right digital marketing agency not only boosts your online business presence but you’re also guaranteed to grow your business with exceptional results.

The post Things To Know Before Hiring A Digital Marketing Agency appeared first on The Content Writer.

What is YouTube SEO?

Just like Google, YouTube also has its own search system and YouTube SEO is the process of optimising YouTube videos to rank high in YouTube’s organic search results for a given search query.

Videos are ranked based on a variety of factors including title, description, engagement, time spent etc. For each video, the algorithm evaluates the following factor and rank accordingly.

• Title, Descriptions and Thumbnail
• Viewer Engagement 
• What viewers watch and what they don’t watch
• Video watch time
• ‘Not interested’ feedback, etc.

Let’s dive into the article further to have a look at a few tips on how to perform YouTube SEO.

Conduct a Research About Your Competitors

If you have no clue where to start, the first step is to analyse your competitors. Take a look at your competitor’s YouTube channels and check out their SEO efforts. Identify ways to optimise your videos in a better way, and make sure that your videos stand ahead of your competitors.

Pick Keywords That Meet the Viewers Interests

Use the right keyword the right way to ensure your video ranks in the top search results. Utilise Google Keyword Planner, Moz, Semrush or perform Google search to pick keywords that can increase video views.

Use Appropriate Video Title

Video title describes your content. Your titles should be more concise and with the exact keyword, describing what viewers are going to watch. And, for the video to appear in a top position, the title should match with users search intent.

Make Use of Tags

Adding appropriate tags enables YouTube to identify the video category and index it accordingly. When you use tags your videos are likely to appear in recommended related videos, which is an important factor to drive traffic for your videos.

Add Attractive Descriptions

The description is another important field as it persuades users to watch the video and also enables the YouTube algorithm to identify the video content. So ensure to add an attractive description with keywords to increase the chances of ranking and also to increase your video engagement.

Optimise File Name

Include the content’s main keyword in the file name so that YouTube can identify what the video is about.

Transcript Video Into Text 

YouTube’s algorithm cannot read videos, hence to enable YouTube to understand what your content is about, you can create transcription for your videos. In order to give viewers more information about the video, you can add the transcript text in the video description

Make Quality In-depth Video Contents

Always focus on making relevant videos with complete in-depth content. Quality content drives audience engagement and increases CTR.

Promote Videos In Other Channels

By optimising your video with appropriate keywords and other stuff, the visibility of your videos in the YouTube platform increases. But, that’s not enough. You must make use of other channels like social media, public forums etc to promote your videos, thereby increasing your views.

Now that you’ve read a few tips on how to optimise your videos for YouTube, make sure that your optimization efforts focus on user experience, and increase engagement.

The post How To Do YouTube SEO? appeared first on The Content Writer.

Why Should Marketers Prefer Quora Ads?

As you all know, Quora is all about Questions and Answers. Answering people’s questions is an excellent way for a brand to build authority in its specific niche or industry. People turn to Quora to find reliable information and hence, this platform is an excellent insight into your customers to identify how they think and what they need. We recommend Quora Ads as a healthy option for the following reasons

• High User Intent
• Valuable traffic driver
• Measurability
• Quite inexpensive 

It’s always worth researching your audience, questions and topics etc before targeting the users with Quora ads. Here are two ways you can follow to get the most out of your Quora Ads.

• Implement Quora pixel and confirm if your audience is in Quora

• Research questions and topics to target users with your ad campaigns.

How To Use Paid Advertising on Quora?

Quora’s ad platform allows advertisers to create native, text-based ads to target active Quora users. You can set up your Quora Ads in minutes with the following 4 steps

• Select your objective
• Define your budget, audience and bid
• Ad creation
• Complete payment and launch your campaign

Implement Conversion Tracking Pixel To Measure Ad Performance

Implementing conversion pixel allows you to track the traffic generated to your website via Quora Ads. To use this feature, you will need to add a code snippet found under the “conversion pixel” tab to the page where you are tracking conversions.

Let’s Create A New Ad Campaign On Quora

Create an ad account in Quora for the business official website.

Once you are set with the Quora Ad account, choose ‘Create Campaign’ to create a new campaign. You will be directed to a page where you can choose a name for your campaign and choose an objective. 

Conversion, Awareness, App Install, Traffic and Lead Generation are the options. You should choose an objective based on your business goals. 

The next step is to add your daily budget and ad schedule. The minimum advertising budget set in Quora is $5. Once completed you will be navigated to the ‘Ad Set’ creation page.

Create a New Ad Set

Give a name for your Ad Set and then you will need to choose the right targeting option that suits your needs. Contextual, Audience, Behavioural, and Broad are the four targeting options Quora offers.

Next, select the locations and devices that you would like to target. You can choose from either Desktop and Mobile, Desktop only or Mobile only. Then, exclude questions that are related to your industry but irrelevant to your business goals.

Finally, choose the ad optimization type: 

Choose  ‘Optimise for Impressions’ if you need to show your ad as often as possible.

Choose ‘Optimise for Clicks’, if you need to put your ads in front of people who are more likely to click the ad.

Choose ‘Optimise for Conversions’, if you need to show your ads to people who are most likely to generate a conversion.

Create Ad

Finally, you need to choose the ad format and there are three types of ad format.

Text Ads are short, two-sentence ads describing your product or service.

Image Ads are an elevated form of text ads that include an image.

Promoted Answers Ads are detailed responses to questions asked by users on the Quora platform.

Once you choose the ad format and fill out the relevant details, you will be navigated to a page that describes your ad and a button to submit.

Once done, your campaign will be live.

Are you ready to try your hands in Quora ads for your business?

As said earlier, Quora is one of the best platforms providing reliable information, valuable knowledge and experience across diverse industries. In recent years, Quora has proved itself as a powerful advertising platform rather than being a mere Q&A platform.

Leveraging Quora Ads, even though it starts at a slow pace, there are a lot of brands with accelerated business growth when progressed further. If Quora ads are targeted with the right questions and topics to the right audience, it is sure that your business reaches the new height of success.

The post How To Use Quora Ads For Your Business? appeared first on The Content Writer.

The Instagram algorithm identifies and sorts the new, relevant, and most engaging content and delivers it to the front of the follower’s Stories feed. 

What is Organic Reach on Instagram?

To appear high on the audience feed, it’s important to enhance the reach and this can be achieved by creating engaging content, hashtags and following other techniques.

There are two types of reach – Organic and Paid. 

When compared to Paid reach, achieving Organic reach is a tedious job and much more difficult to achieve. However, considering the conversion rate, organic reach is much more beneficial. 

So, if you need to create Instagram stories, your targeted audience will watch and achieve more organic reach for your Instagram stories, dive into the article further.

How Should You Plan Content For Instagram Stories?

Just like your main feed posts, it is important to craft engaging quality content for stories too. You can share stories of your business featuring Customer testimonials, Special offers and announcements, Special events and trips

Brand values, Behind the scene stories etc. The content you intend to deliver to your audience should align with your business goals.

Keep Looking Out For Relevant Hashtags

If you want to seek the attention of your target audience, it is important to focus on including good and relevant hashtags. You may have a list of default hashtags, however, always pay attention to newer hashtags that would enhance the brand reachability.

Post Quality Content At An Optimal Time 

Identify the best time to post based on the time zones of your target audience and where you have your maximum audience. You should also focus on posting quality content regularly to receive maximum engagement. For maximum reach, it is more important to post engaging quality content at the right time.

Focus On User Generated Content

You need to find accounts that are similar to yours or identify industry influencers and open up a conversation. Remember that their followers will come across your comments and would build trust and attract people to share your stories. Add positive and appealing user-generated content to build social credibility for your brand and your product.

Harness The Power of Content Diversity

Instagram now includes a range of metrics for  Stories such as Story replies, Story mentions, IGTV videos, Reels etc. To increase the organic reach and engagement rate, try a variety of content types with a good mix of photos and videos that captivate the viewer’s attention.

Include Certain Elements In Your Instagram Stories

Story Stickers and Link Stickers are one of the best options to create stories with interactive experiences. These stickers attract the viewers to participate and provide analytics that helps to track what your audience is interested in and optimise your Instagram story accordingly.

Respond to Engagement In a Right Way

Creating engaging content is important. But it does not end with that. Responding to those engagements in the right way is equally important to keep your audience stuck to your page. Interact with your audience, build trust and this does not enhance the reach alone but also drives sales.

Incorporate Highlight Feature 

It’s a known fact that Instagram stories disappear in 24 hours. Hence, try to put not all the content together.  Try to incorporate Instagram Stories Highlight feature and create custom highlight covers to keep your best and most engaging Story content at the top of your Instagram profile permanently.

Create Unique Content for Instagram

You may certainly use multiple social media platforms for promotion, and if you are using the same content everywhere, the audience may start tuning out your posts as they also use multiple social media platforms. This affects the organic reach. Hence it is important to craft unique content and caption even though you share the same photo or video across multiple platforms, so there’s always something captivating for the audience to check out.

A Final Take on Instagram Analytics

As discussed earlier, right from creating stories that are likely to create a buzz among the audience, there are many ways to enhance the organic reach for your Instagram stories. As you incorporate these growth strategies, pay attention to Instagram analytics to witness the change. Keep an eye on the content that receives maximum reach and engagement and find metrics to refine your strategy even further to produce reliable results in the future.

The post How To Increase The Organic Reach on Instagram and Instagram Stories appeared first on The Content Writer.

How do you do that? It’s possible with SEO.

Let’s dive in, to have a look at how to set up an effective SEO strategy for e-commerce websites. 

Conduct a Research About Your Competitors

If you have no clue where to start, the first step is to analyse your competitors. Take a look at your competitor’s websites and check out their SEO efforts. Identify ways to optimise your eCommerce website in a better way, and make sure that your website stands ahead of your competitors.

Pick Keywords That Meet the User’s Intent

It’s important to tune the product pages with targeted, intent-based keywords. Before you use a keyword, think in terms of the user’s search intent. Using Long-tail and LSI keywords, you can attract the kind of traffic you are looking for. In terms of competitive niches, they’re a better match for what the searcher is looking for.

Pave More Attention to Product Page Optimization

Product pages are an important aspect of any eCommerce website, so you will want to have a keen focus on optimising them. To make your product pages more search engine friendly and to drive targeted traffic, you need to tune your pages in the following ways.

• Write compelling headlines and catchy product descriptions with relevant keywords.

• Optimise your images for SEO 

• Use a simple URL structure with relevant keywords to enable search engines to determine where that page should rank in the SERPs.

• Feature user reviews in the product pages as so many people rely on them to make a purchase.

Use Schema Markup to Produce Rich Snippets

Schema markups are a way to provide additional information about the content on the product pages. Using Google’s rich snippets in your Ecommerce store is a standout amongst other strategies for expanding the visibility of your items, CTR and driving more income. There are five types of eCommerce snippets which include Product schema, Review schema, Product Availability schema, Video Schema, Price Schema.

Carve a User-friendly Website

• Make sure that your site loads quickly and they’re mobile-friendly.

• Avoid placing ads that interfere with users view of content

• Include relevant CTAs to allow users to take appropriate actions at ease 

• Use Breadcrumbs for easy navigation

Post Content Regularly

Content matters for eCommerce websites as they help to boost organic rankings, increase organic traffic etc 

Quality Link Building

Link building is an essential ranking factor and it tells the credibility of your website to search engines. Try building quality links through internal linking, writing guest posts, issuing press releases and white papers, sharing content on social media etc 

Social Media Influence

Social media sharing has an influence as they increase brand exposure, drive organic traffic, increase visibility, improves local SEO, expands your content reach etc

Conversion Rate Optimization

Doing SEO drives traffic, but that’s not enough. To drive conversions and generate sales, it is vital to perform Conversion Rate Optimization. To do that, analyse your site carefully, understand how people engage with your site, prioritise top pages and optimise each page for conversions.

Bottom Line

Your website is live on the web, but it is of no use if your website doesn’t appear in SERPs and if your products are not findable. With Ecommerce SEO, business owners can reach their target audience without paying for ads. To attract people to your site, you have to optimise your site for people as well as for search engines.

And yes, when compared to online advertising, Ecommerce SEO is a tedious and time-consuming task. But with a solid strategy, you can drive long-term success without investing a huge sum of money in online advertising.

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Let’s explore in what ways leveraging artificial intelligence has changed the face of digital marketing.

Customer-Centric Approach To Marketing 

With AI, it is now possible to capture the customer behaviour, preferences, purchasing pattern, future assumptions of user’s search queries, etc. With these metrics, marketers are now able to get a big picture of their customers and can approach the customers based on their needs and interests. Businesses following customer-centric marketing have significantly exceeded their top business goals in recent years.

Eminent Growth of Chatbots Implementation

Majority of the businesses are trying to implement or have implemented the Chatbot technology to engage with their customers in a better way, understand customer intentions, and also to identify and engage prospective leads.

Growing Proportion of Voice Searches

Nowadays, people tend to use voice search devices more often and hence marketers are thoughtfully incorporating the voice search strategy into business websites. This out of the box approach helps the marketing team to provide a more efficient process in selling a product.

Data Collection From Various Sources

AI can consolidate the data from multiple sources together, paving a way to detect the various channels through which a person researches and buys a product. Hence, marketers are now able to incorporate personalised marketing strategies and advanced customer targeting.

Supercharged Retargeting Strategies

AI provides a storehouse for a large amount of data and complex algorithms to do predictive analysis on customer patterns. This will never miss a potential customer and thereby the revenue earned from them.

Impressive and Powerful Ad Campaigns

AI algorithms can go through huge measures of verifiable information to understand how the advertisements perform on different platforms, individuals, and the buying process. Hence marketers are able to accomplish powerful promotion than customary strategies. 

Increased Implementation of AR and VR

Majority of the brands now focus on offering their customers an interactive buying experience and hence the implementation of AR and VR technologies are gaining wide recognition. While many of the reputed brands like IKEA, have already implemented this technology, with no doubt, in the future, brands implementing this pioneering technology continue to definitely grow in number.

Automated Marketing Strategies Is On The Rise

With AI, it is now possible to automate a number of repetitive tasks, thereby increasing productivity and saving both time and money. 

With AI powered content, marketers are able to create better-performing content that helps to reach out to the right audience with offers they cannot refuse.

Don’t Wait To Take A Leap Into AI

Offering an abundance of benefits, undoubtedly, AI has created a storm in the field of Digital Marketing. AI driven marketing strategies are keen on targeting the right prospects with the right information at the right time. Don’t wait to embrace AI into your marketing efforts. While you wait, your competitors embrace technology and reap the benefits.

The post AI Changing The Face Of Digital Marketing appeared first on The Content Writer.

Despite the fact that you have an impressive website  which flawlessly renders your business, but, if your website fails to drive traffic, your business does not reach as you anticipate.

In the present scenario, the online world is witnessing a high competition and if your website isn’t performing ahead of your competitors, you will likely lose the website traffic and customer base. To avoid such instances, in this article we have briefed a few tips to improve website traffic that  takes your business to new heights.

Construct an Audience Focused Website

An imperative characteristic of a good website is that it facilitates audiences to discover what they are searching for. Make sure that your website conveys audience oriented information and should not be intended to pass on the information you need to impart to intrigued customers. The best way to increase the traffic is by optimizing the website for fulfilling customer needs and not business needs. 

Leverage Proper SEO Techniques

There are chances, where your website does not appear in top search engine result pages even though they are indexed. Finely tuned meta tags, proper content with right keywords and quality backlinks from high authority websites influences your website to attain top ranking in search results. Following best SEO practices positions your website at the top and this drives a major traffic to your website.

Try Paid Ads

Paid Ads can generate thousands of clicks to your website instantly. There are a wide range of online advertising platforms, picking the right platform and following effective advertising techniques, you can put your website in front of large users without spending a huge amount.

Ramp Up Your Social Profiles

Understanding the audience is vital to devise a strategy to target the audience you prefer. Intelligent social media marketing strategies help you to drive targeted traffic to your website. Focus on sharing engaging posts and videos that attract audiences, conduct events and contests, offer giveaways etc. Ensure that you stay connected with your customers consistently.

Ensure To Build A Mobile Friendly Website

According to research in recent times, it is revealed that nearly 60% of the users now browse the internet through mobile and this number certainly grows up going ahead. This has initiated the requirement for making a mobile-friendly and responsive website.

Create Quality Content 

You are not far away from the success if you ensure that your content is audience focused and not focused on search engines.  Quality content which is rendered perfectly about your business improves the website traffic subsequently enhancing the business conversion rate. Guest blogging is one such effective traffic driving strategy.

Email Marketing

Last but not the least, Email marketing still exists and it is one of the efficient ways to drive website traffic as it lets you reach potential customers directly.

To conclude, driving traffic to your website is a continuous task, but implementing the right strategies yield long-term results. In the online world, your customers can reach your website through a number of mediums, but it’s in your hand to identify the right medium, apply the right strategies that best suits your business to drive targeted traffic to your website.

The post Tips To Improve Website Traffic appeared first on The Content Writer.

Why should businesses focus on voice search optimization?

Today, we are experiencing a revolution in voice search with over 1 billion voice searches happening each month. People tend to use voice search devices more often to make purchases, find products or information etc and hence marketers need to thoughtfully incorporate a voice search strategy into their website. In the current business scenario, if your website is not optimized for voice search you are likely to lose revenue and miss business leads.

Make Conversational Content 

Websites optimizing for voice search need to understand the intent of the searchers and tune their content conversational. With voice search becoming so popular, it is important to analyse and restructure the website content to make it more voice-search friendly.

Use Long-Tail Keywords

Long-tail keywords act as actionable keywords and they are more specific to target. Long-tail keywords along with filler words should beadded to the website’s schema markup to help websites be the results that users hear when making a voice search and to perform best in voice search rankings.

Boost Website Loading Speed

Voice searchers need quick results when compared to traditional searches. If you have a website that loads slowly, it is likely that your content doesn’t show up for verbal queries. Hence, ensure that your site loads quickly and if not, you could find ways to improve your site load time and tune accordingly by using a variety of tools available on the web.

Optimize for Local Search by Tuning “Google Business” Page

Majority of the voice search includes the search queries ending with “near me”. People wanted to know where the nearest parlor or gym are, and the main factor that determines whether your business rank for those searches is the Google My Business listing. Optimize your “Google Business” page to target local keywords by adding location-specific phrases and get noticed by your target audience.

Have a Mobile- Friendly Website

Mobile search is what the future holds and most of the mobile includes voice search programs to direct searchers to the website that fits their query. Hence, it is important to ensure that your website is mobile friendly and responsive to adapt to voice queries to whatever device someone uses.

Voice Search Optimization – An important aspect to boost business revenue

Today, voice search is everywhere and is likely to evolve more in the future as it has eased the way for people to perform a search and get quick results. It’s high time for businesses to focus on optimizing their website for voice searches. Voice search optimization will help your website to get more organic traffic through voice search and in turn drive more leads and revenue for your business.

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