In recent years, the use of Instagram has skyrocketed. With millions of users, Instagram has become the perfect platform for brands to reach and engage with their target audience. Instagram stories are one of the best ways for brands to create brand awareness, increase engagement and drive sales too.
The Instagram algorithm identifies and sorts the new, relevant, and most engaging content and delivers it to the front of the follower’s Stories feed.
What is Organic Reach on Instagram?
To appear high on the audience feed, it’s important to enhance the reach and this can be achieved by creating engaging content, hashtags and following other techniques.
There are two types of reach – Organic and Paid.
When compared to Paid reach, achieving Organic reach is a tedious job and much more difficult to achieve. However, considering the conversion rate, organic reach is much more beneficial.
So, if you need to create Instagram stories, your targeted audience will watch and achieve more organic reach for your Instagram stories, dive into the article further.
How Should You Plan Content For Instagram Stories?
Just like your main feed posts, it is important to craft engaging quality content for stories too. You can share stories of your business featuring Customer testimonials, Special offers and announcements, Special events and trips
Brand values, Behind the scene stories etc. The content you intend to deliver to your audience should align with your business goals.
Keep Looking Out For Relevant Hashtags
If you want to seek the attention of your target audience, it is important to focus on including good and relevant hashtags. You may have a list of default hashtags, however, always pay attention to newer hashtags that would enhance the brand reachability.
Post Quality Content At An Optimal Time
Identify the best time to post based on the time zones of your target audience and where you have your maximum audience. You should also focus on posting quality content regularly to receive maximum engagement. For maximum reach, it is more important to post engaging quality content at the right time.
Focus On User Generated Content
You need to find accounts that are similar to yours or identify industry influencers and open up a conversation. Remember that their followers will come across your comments and would build trust and attract people to share your stories. Add positive and appealing user-generated content to build social credibility for your brand and your product.
Harness The Power of Content Diversity
Instagram now includes a range of metrics for Stories such as Story replies, Story mentions, IGTV videos, Reels etc. To increase the organic reach and engagement rate, try a variety of content types with a good mix of photos and videos that captivate the viewer’s attention.
Include Certain Elements In Your Instagram Stories
Story Stickers and Link Stickers are one of the best options to create stories with interactive experiences. These stickers attract the viewers to participate and provide analytics that helps to track what your audience is interested in and optimise your Instagram story accordingly.
Respond to Engagement In a Right Way
Creating engaging content is important. But it does not end with that. Responding to those engagements in the right way is equally important to keep your audience stuck to your page. Interact with your audience, build trust and this does not enhance the reach alone but also drives sales.
Incorporate Highlight Feature
It’s a known fact that Instagram stories disappear in 24 hours. Hence, try to put not all the content together. Try to incorporate Instagram Stories Highlight feature and create custom highlight covers to keep your best and most engaging Story content at the top of your Instagram profile permanently.
Create Unique Content for Instagram
You may certainly use multiple social media platforms for promotion, and if you are using the same content everywhere, the audience may start tuning out your posts as they also use multiple social media platforms. This affects the organic reach. Hence it is important to craft unique content and caption even though you share the same photo or video across multiple platforms, so there’s always something captivating for the audience to check out.
A Final Take on Instagram Analytics
As discussed earlier, right from creating stories that are likely to create a buzz among the audience, there are many ways to enhance the organic reach for your Instagram stories. As you incorporate these growth strategies, pay attention to Instagram analytics to witness the change. Keep an eye on the content that receives maximum reach and engagement and find metrics to refine your strategy even further to produce reliable results in the future.
