Search engine optimization or SEO writing is the creation of web content that has a higher chance of ranking on the first page of search engines like Google. Every digitаl marketing strategy aims at generating more organic traffic. SEO writing is an effective way to do that.
SEO writing has undergone a huge shift in the recent years. Initially the writers were more focused on keyword placement and didn’t give content quality as well as readability as much importance.
But now content creators are more interested in crafting content that aligns with the intent of the users while incorporating the relevant keywords at the same time.
This blog delves into SEO article writing Dubai in detail. This information will help you produce content that ranks high every single time so keep on reading till the end.
Here is how you can easily craft SEO-friendly content that ranks
Find Primary and Secondary Keywords
The primary keyword is the main term or phrase that you intend to rank on search engines. Your entire content needs to be optimized for that keyword. A typical primary keyword is relevant to your topic as well as the industry.
Apart from that this keyword also has a decent search volume (the volume tells how many people search for it). You also need to look at the PKD or personal keyword difficulty for the primary keyword to determine the ranking difficulty for your specific website.
After the primary keyword you need to pick suitable secondary keywords that are closely related to the primary term. Consider long-tail variations of the original keyword or the synonyms of your primary keyword.
Incorporate Keywords Naturally
Expert content writers in Dubai recommend incorporating keywords naturally in the content to get the best results. Google looks at your content to make sense of it. If you place keywords incoherently or use the same words again and again (keyword stuffing) it can create a bad impression which makes ranking difficult.
Create Attractive Titles
The title of your content is the first thing that readers view. It also has a huge impact on CTR as well as the bounce rates. The best title writing practices include the incorporation of modifiers like fast, free, etc., while adding the keywords as close to the front as possible.
You can further make your titles more attractive by incorporating brackets or evoking positive or negative sentiments.
Write Better Meta Descriptions
You might have noticed a short description under the blue-colored title of the website on the SERPs. This blurb is known as meta description which serves to draw the users in by giving them a general idea about what that webpage is about.
Usually, Google prefers if you write your own meta descriptions. However, if you fail to do so or the ones you write don’t serve the reader then it can even generate its own meta descriptions.
A good meta description has your target keyword and in some cases a CTA. Make sure to keep the length of the metа description between 120 to 156 characters to get the best results.
Utilize E.A.T
It stands for Expertise, Authoritativeness and Trustworthiness and it is an important ranking factor when it comes to page quality on Google. If your content is crafted with E.A.T in mind it automatically has higher chances of getting ranked.
The term Expertise deals with how knowledgeable the author is when writing about the topic. Authoritativeness tells you about how skilled the author is as well as how reliable the website is on which the content was posted.
The third factor i.e., trustworthiness is about creating content that is both accurate and honest.
Focus on Making Content Digestible and Readable
Another important element of SEO writing is content readability. You need to write content that readers can quickly scan to extract the key takeaways. Highly digestible material has bullet points or numbered lists.
This type of content also has roughly equal sections as well as very short (5-6 lines) paragraphs. You can further enhance readability by adding a table of contents or in-post text boxes to your material.
Final Thoughts
SEO content creation requires you to consider your target audience & search engine preference. The right keyword placement matters as well. You also have to take into account the search intent & content readability.
By writing content that satisfies both the reader and the search engines it is possible for you to rank it quickly.
SEO optimized content guarantees greater organic website traffic without having to rely on PPC or other expensive digital marketing means. This is why you need to master this skill as soon as possible to ensure long-term visibility as well as online success.
